Our Purpose

Our purpose. 

You may have noticed that throughout our brand theres a subtle undertone of grittiness to what we do. Whether its our marketing, the garments themselves or the content we create. They all follow one pattern. 

This has always been done on purpose. 

We see how easy it is for people to glamorise the street life and how quickly they can be lead down the wrong path due to a lack of identity. 

Movement changed that for us. 

Running, Training, exploring- these were more than just activities. They gave us structure, discipline, and a reason to move foward. They helped us build a new version of ourselves. That idea became the foundation of this brand. 

And thats why everything we create is designed to resignate with people who where in a similar position to oursleves. 

But our clothes dont just look good , every garment is engineered with one thing in mind. Movement. Our technology allows you to break past your old limits and step into a new identity. A new alias.